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The improv code: 20 hacks from professionals ...and YesTicket is part of it!

"The Impro Code" brings together 20 renowned improv professionals from German-speaking countries, who each share a specific hack from their practice. From applied improv in business and storytelling techniques to moderation methods and resilience techniques - each chapter offers immediately applicable ideas.

There is also a special highlight for our community: Fabian from YesTicket brings his years of experience from setting up YesTicket and supporting hundreds of cultural groups directly into the book. He takes a look behind the scenes of the "empty chair syndrome" and shows how to turn the "principle of hope" into a reliable system for full auditoriums by using clever processes and the right attitude.

Der Impro-Code Buchcover

What is the impro code?

"The Impro Code" brings together 20 renowned improv professionals from German-speaking countries, who each share a specific hack from their practice. From applied improv in business and storytelling techniques to moderation methods and resilience techniques - each chapter offers immediately applicable ideas.

A versatile toolbox for the stage, seminar room and everyday life - compact, inspiring and tried and tested. For anyone who wants to take their spontaneity, creativity and responsiveness to the next level.

Gratitude for this collaboration

A project of this size thrives on collaboration. My special thanks go to the editors Ralf Schmitt and Vaya Wieser-Weber, who have curated this work with so much passion. I am proud and grateful to be part of this inspiring circle of over 20 experts, who together show how much power there is in applied improvisation.

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The fan staircase strategy

Get to know the system with which you can systematically turn viewers into loyal regulars.

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The YesTicket DNA in the book: The fan staircase

Putting an end to empty chair syndrome

Our co-founder Fabian has poured his experiences from over five years of YesTicket and the exchange with hundreds of cultural groups into a separate chapter. He does away with the "principle of hope" in marketing and introduces the fan staircase.

With contributions from:

  • Vaya Wieser-Weber (Impulspiloten GmbH)
  • Nicolas Bächtold (Arbeits- & Organisationspsychologe)
  • Kerstin Guttroff (Theaterpädagogin)
  • Fabian Seewald (Keynote-Speaker & Künstler)
  • Katrin Hansmeier (Expertin für Work-Joy-Balance)
  • Roberto Hirche (Systemischer Coach)
  • Dr. Dominik Schäfer-Mousavi (Astrophysiker & Moderator)
  • Lena Breuer (Impro Köln)
  • Fabian Ahrendts (YesTicket & 4gewinnt)
  • Ralf Schmitt (Impulspiloten & ImproHotels)
  • Die Affirmative (Mainz/Frankfurt)
  • Manuela Denz (Schauspielerin)
  • Ulrich Grünewald (Wissenschaftsjournalist)
  • Gaston Florin (Bühnenkünstler)
  • Dr. Reinhild Schwarte (Diplom-Psychologin)
  • Jens Wienand (Improspieler & Coach)
  • Gökşen Meine (Moderatorin & Speakerin)
  • Jan-Henrik Sievers (Schauspiel-Studio Frese)
  • Verena Lohner (Systemische Coachin)
  • Jens-Uwe Adler (Rhetoriktrainer)
  • Thomas Brandau (Spontane Kommunikation)

The Impro-Code Podcast

Follow the authors and ideas from the book in the podcast - listen directly on Spotify:

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The book was published on 26.05.2026 by Gabal Verlag.

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Fabian Ahrendts

About the author

Fabian von YesTicket 💚
Co-founder of YesTicket, computer scientist and improv actor for almost 20 years. He combines the strategic world of corporate R&D with the creative power of the stage to make organizations and cultural professionals fit for uncertainty.

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